If you’re craving something beyond the pastry case, you can grab prepared lunch items by way of M Cafe and Cafe Gratitude, or tasty treats like Little Branch granola and Clover juice. “We use real tea as the concentrate for our milk teas nothing’s artificial, there are no powders, no preservatives-that’s why we don’t have a huge selection of boba, we wanted to make sure it’s good.” As with coffee, pastries are essential, and there is a variety here supplied by Sugarbloom Bakery-including a matcha-almond croissant, an item exclusive to the Alfred Tea location and a perfect pastry for pairing. “Everything is fresh and made from scratch,” says Hardin. One grind of coffee automatically makes it smell like a coffee shop we want to get away from that and let the tea influence.”Īlfred makes everything for its drinks in-house-even the boba. There’s a good reason for not serving (or brewing) any other type of coffee, according to Hardin: “Once you grind the coffee, the smell is so overwhelming that you lose the intricacies of the tea aromas in the space. Just like coffee shops stocking tea, if you happen to find yourself craving coffee here, you can get some nitro coffee on tap or a Stumptown carton from the fridge. “The spectrum of tea is so large that this opening just made sense,” he says. (Matcha and chai are on the menu at every Alfred location.) Zad saw the rising demand for tea just as he saw an opportunity to open another shop on North Alfred Street, and it just clicked. “We know the exact temperature and we set up the auto-dose, so we don’t have to measure out the water.”Īccording to owner Josh Zad, the inspiration to open a tea shop began after Alfred Coffee’s matcha tea soared in popularity.
“It’s way better than any other water heaters we’ve used,” says Hardin. Alfred cleverly uses a Modbar pour-over tap setup-originally designed for coffee-for the teas. He says that, in contrast with most specialty cafes’ quality control over their coffee, “it’s easy and satisfactory for most shops to just throw a tea bag into hot water and serve it.” Not so here. The shop’s manager, Jordan Hardin, is something of a tea expert, having spent more than five years in a variety of managerial positions at American Tea Room. As you wait for your drink, gaze at artwork curated by Tappan Collective, or take a peek at the shelves lined with various Alfred merch and books. A mirror on the wall lists seasonal iced teas and boba specials. The selection of tea here is vast: herbal, black, white, green, and even fermented teas are available, and kombucha from Health-Ade is on tap, all of it sourced from myriad different vendors. You, maybe.” (As payment here is by card only, they could have added “cash, no.”) All around the shop are catchy phrases like “I love you so matcha,” “Can’t we just all get oolong!” and a neon sign declaring the slogan: “Tea, yes. It’s easy to spot, with its tiled, cotton candy-colored exterior, which matches the interior space, also completely splashed with the pink hue. With locations in some of Los Angeles’ trendiest neighborhoods-Silver Lake, Brentwood, two in Melrose, and a soon to open Studio City shop, all supplied exclusively with Stumptown Coffee-Alfred has become a quintessential LA coffee chain and continues to expand.Īlfred’s growth now includes the new Alfred Tea Room, also in Melrose, just about a block away from their first spot. Coffee aficionados may have heard the expression “But first, coffee,” and seen it hashtagged alongside perfectly composed and Instagrammable coffee shots-well, this is Alfred Coffee’s claim to fame (it’s even trademarked). Sometimes a cafe’s personality is so strong that its name, logo, or even its slogan can affect a neighborhood’s character.
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